Roku Gains Agility for Sensational Growth in Highly Competitive Streaming Entertainment Industry

"NetSuite has really allowed us to focus on delivering products and services and not having to worry about the IT side of things. We’re able to scale the business very quickly." Roku

Company at a Glance

Location:
Saratoga, Calif.
Industry:
Consumer electronics (devices and software to stream movies, music and games to TVs)
Applications Replaced:
QuickBooks

Solutions

NetSuite Financials
Advanced Inventory
NetSuite OneWorld

Customer Success:

  • Roku has gained new speed and agility to focus on delivering innovative products in the highly competitive market for streaming video, music and games.
  • Named one of the World's 50 Most Innovative Companies for 2013 by Fast Company, Roku has increased revenue 15% since going live on NetSuite in summer 2012.
  • Eliminating needless IT and administrative overhead, Roku channels resources into development of its game-changing on-demand entertainment technology, including a new smart TV announced in January 2014.
  • With NetSuite, Roku automates order management of 85 percent of its revenue, saving countless hours of manual work previously required.
  • Roku has gained scalability to handle more than 3 million unit orders since NetSuite went live, including large order spikes during the holiday season.
  • Monthly financial close time has been reduced by 500%, while fast-growing Roku has not needed to add personnel in finance, order management or IT.
  • Agility and cost-efficiencies combine for a competitive edge as Roku competes against such larger rivals as Samsung, Sony, LG, Apple and Google.
  • Real-time visibility into key data enables Roku to pinpoint growth opportunities, identify areas for improvement and make better business decisions.
  • NetSuite supplies a scalable foundation for growth across B2B sales to retailers and direct-to-consumer website sales.
  • Integration between Magento B2C webstore and NetSuite financials, inventory and order management supports end-to-end commerce processes.
  • Roku streamlines transactions with more than 100 retailers, including Walmart, Target, Amazon and Best Buy, supported by EDI for larger retailers.
  • NetSuite inventory and order management simplifies and speeds fulfillment from a northern California warehouse and a third-party logistics (3PL) provider.
  • Roku has improved supply chain analytics leading to improved inventory management and demand planning capabilities.

Challenges:

  • QuickBooks couldn't scale to high transaction volumes as Roku experienced sensational business growth, selling more than 5 million devices since 2008.
  • Lack of visibility and control in previous environment didn’t enable timely reporting, strong inventory controls, sales visibility or pricing optimization.

Solution:

  • NetSuite's cloud environment optimized and customized after initial implementation to meet the needs of a complex, high-growth business.
  • NetSuite OneWorld offers Roku an ideal global business management platform with multi-subsidiary and multi-currency capabilities as it builds beyond its U.S. base into Canada, the U.K. and Ireland.
  • EDI solution from NetSuite partner SPS Commerce enables Roku to meet commerce requirements of large retail customers.
  • Roku augments shipping processes with OzLINK solution from NetSuite partner Oz Development.