Outback Toys Grows by 33%, Saves $100,000 Yearly With NetSuite

Outback Toys

"With NetSuite, we're running a lot more proficiently. Growth isn't a problem now—it's an opportunity and we can make the most of it." Outback Toys

Company at a Glance

Location:
Lititz, PA
Industry:
Retail, Ecommerce, Wholesale/Distribution, Toys/Baby/Children
Applications Replaced:
Proprietary IBM

Solutions

NetSuite ERP
CRM
Ecommerce

Customer Success:

  • Outback Toys is saving more than $100,000 yearly over the cost of comparable on-premise business software.
  • Even with a 33% growth in orders, the company is saving $25,000 per year on webstore-management staff, and has not had to increase warehouse staff.
  • SEO reporting, other upgrades have helped increase webstore traffic by 27%.
  • Order-to-cash process has sped up by approximately 25%.
  • PCI compliance now allows Outback's webstore to handle credit card transactions securely.

Challenges:

  • Mail-order toy merchant couldn't keep up with growth and high seasonal peaks.
  • Needed to improve order processing, inventory management, to keep customers happy and supply chain efficient.
  • Company also wanted to transition from phone to webstore, where automated processes could produce higher margins.
  • Existing webstore was not PCI compliant and did not interface with business system.

Solution:

  • Outback Toys chose NetSuite over SAP partly because of significant cost differences.
  • Bin-management functions help Outback optimize warehouse stocking to maximize efficiency.
  • NetSuite search function helped Outback qualify its entire mailing list with a single report.