NetSuite Helps Distributor Boost Customer Relationships While Maintaining High Growth Rate


"NetSuite has helped us build better relationships with existing and new customers alike, while giving us a real-time view of the business at any given time." Nu-Heat

Company at a Glance

Devon, United Kingdom
Applications Replaced:
Proprietary applications



Customer Success:

  • Company saved between £100,000 and £120,000 over the three-year cost of hardware and licenses for equivalent SAP applications.
  • NetSuite now gives managers, engineers, sales reps and others real-time access to company information.
  • New web store improves customer relationships by simplifying training courses.
  • iPhone app improves customer service by facilitating knowledgebase access for field technicians.
  • Access to real-time financial data boosts cash flow by improving visibility of creditor payments.


  • Heating Products Company was unable to maintain high growth rate with proprietary software applications.
  • Company needed to improve customer relationships to succeed with low-volume, high-value product line.
  • Sales staff handling of 300-400 projects at any given time was slowed by complex manual reporting and other processes.
  • Cash flow suffered because managers had difficulty tracking late creditor payments.


  • Company replaced proprietary applications with NetSuite, designed new business processes to take advantage of end-to-end integration.
  • First processes were designed to manage new business leads.
  • CRM applications followed, then financials, followed by creation of a knowledge base for technical queries.
  • Role-based, real-time dashboards give 100 users instant visibility into personal KPIs.