NetSuite Helps High-End Mountain-Bike Maker Achieve 70% Growth and $200,000 Costs Savings Annually

Niner Bikes

"Not only does NetSuite give us a single, real-time business ecosystem, but it's so flexible that it makes it easy to modify our processes as we grow into a larger and larger company." Niner Bikes

Company at a Glance

North Hollywood, CA
Manufacturing, Sports, Bicycle
Applications Replaced:
QuickBooks, Excel



Customer Success:

  • Since bringing in NetSuite, Niner Bikes has grown at more than 70% annually by doubling product SKUs, expanding to 300 U.S. dealerships, and supporting distributors in 38 other countries.
  • The company is also saving $200,000 yearly by eliminating the need for bookkeepers and IT infrastructure, and by replacing VPNs with browser access for remote workers.
  • NetSuite inventory management has helped Niner Bikes increase inventory turn rates to 3.8%, compared to the industry average of 2%.
  • The company now produces weekly, real-time sales reports with a level of detail that would have been impossible with the previous software.
  • An integrated EDI link helps Niner Bikes keep up with its increased sales volume by automating the company's outsourced order fulfillment process.


  • Innovative high-end mountain-bike maker wanted to take advantage of growth opportunities by expanding product lines and expanding domestically and internationally.
  • Adding bike accessories and clothing, plus expanding into Asia and Latin America, would mean greater complexity in accounting and inventory management.
  • Manual inventory management couldn't keep up with the growing numbers of SKUs, and access to information was hindered because of the need for unreliable, costly VPN connections for remote users.


  • Niner Bikes chose NetSuite over Microsoft Dynamics Great Plains,, and QuickBooks Enterprise.
  • NetSuite's configuration flexibility helped the company anticipate growth by decentralizing into departments for accounting, engineering, logistics, and brand management.
  • NetSuite's inventory optimization feature automatically predicts inventory needs based on sales-pipeline analysis and information from remote suppliers.
  • NetSuite partner B2B Gateway integrated NetSuite's EDI link with an outsourced order-fulfillment center.
  • NetSuite partner Explore Consulting helped with a recent website re-design.