NetSuite Helps High-End Mountain-Bike Maker Achieve 70% Growth and $200,000 Costs Savings Annually

Niner Bikes

"Not only does NetSuite give us a single, real-time business ecosystem, but it's so flexible that it makes it easy to modify our processes as we grow into a larger and larger company." Niner Bikes

Company at a Glance

Location:
North Hollywood, CA
Industry:
Manufacturing, Sports, Bicycle
Applications Replaced:
QuickBooks, Excel

Solutions

NetSuite

Customer Success:

  • Since bringing in NetSuite, Niner Bikes has grown at more than 70% annually by doubling product SKUs, expanding to 300 U.S. dealerships, and supporting distributors in 38 other countries.
  • The company is also saving $200,000 yearly by eliminating the need for bookkeepers and IT infrastructure, and by replacing VPNs with browser access for remote workers.
  • NetSuite inventory management has helped Niner Bikes increase inventory turn rates to 3.8%, compared to the industry average of 2%.
  • The company now produces weekly, real-time sales reports with a level of detail that would have been impossible with the previous software.
  • An integrated EDI link helps Niner Bikes keep up with its increased sales volume by automating the company's outsourced order fulfillment process.

Challenges:

  • Innovative high-end mountain-bike maker wanted to take advantage of growth opportunities by expanding product lines and expanding domestically and internationally.
  • Adding bike accessories and clothing, plus expanding into Asia and Latin America, would mean greater complexity in accounting and inventory management.
  • Manual inventory management couldn't keep up with the growing numbers of SKUs, and access to information was hindered because of the need for unreliable, costly VPN connections for remote users.

Solution:

  • Niner Bikes chose NetSuite over Microsoft Dynamics Great Plains, Salesforce.com, and QuickBooks Enterprise.
  • NetSuite's configuration flexibility helped the company anticipate growth by decentralizing into departments for accounting, engineering, logistics, and brand management.
  • NetSuite's inventory optimization feature automatically predicts inventory needs based on sales-pipeline analysis and information from remote suppliers.
  • NetSuite partner B2B Gateway integrated NetSuite's EDI link with an outsourced order-fulfillment center.
  • NetSuite partner Explore Consulting helped with a recent website re-design.