Sustaining Growth, Miles Partnership Brings in Those with Wanderlust

From encouraging travelers to check out the lesser known spots of San Francisco to convincing someone who otherwise would have booked a beachfront condo to stay at the Hyatt instead, Miles Partnership has been the leader in marketing and advertising services exclusively for the travel and tourism industry for more than 20 years. Its 200 employees log 1.8 million miles a year in service to clients and the industry.


Miles Partnership

Company

Miles Partnership

Location

Sarasota, Fla.

Industry

Advertising

EMPLOYEES

250

NUMBER OF USERS

60

SYSTEM REPLACED

Microsoft Dynamics GP

OTHER SOLUTION CONSIDERED

Intacct

NETSUITE PRODUCTS IMPLEMENTED

NetSuite
Media Module
Advanced Revenue Management

IMPLEMENTATION PARTNER

Oracle NetSuite

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“NetSuite allows us to scale up to as large as we need to go.” Dianne Gates, CFO, Miles Partnership

Preparing for the Journey

Acquisitions introduce complexity
The Sarasota, Fla.-based company operates in a complex, competitive space, with new players rising to challenge industry veterans, resulting in rapid industry consolidation. In 2011, it acquired a key competitor, doubled its size and was sustaining growth at 13 percent annually.
Legacy ERP brings risk
Amidst that landscape, Miles Partnership managed its accounting processes on a legacy Microsoft Dynamics ERP system, two different billing systems taped together with Excel and manual processes. Any system failure would have been costly and complex to restore. What's more, it didn't lend the efficiencies or visibilities needed to maintain industry leadership.
No delay in ROI
Swayed by robust, cloud-based functionality that would scale with growth, the company chose NetSuite over Intacct. A Salesforce.com connector and NetSuite custom billing script automates more typical event-based and more complex fee-for-service billing processes, while Advanced Revenue Recognition streamlines booking of revenue for each. The business realized its ROI within six months of go-live.
International journeys on horizon
As it looks to sustain growth rate of 13 percent, Miles Partnership is eying both domestic and international expansion. NetSuite OneWorld functionality will enable it to easily spin-off subsidiaries, while a single database allows it to maintain visibility across the business and lean finance and accounting operations.

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