Liberty Bottleworks Goes from Startup to Sensation with NetSuite

Liberty

"NetSuite is awesome and does an amazing job in tracking and managing inventory and enabling us to run the business as efficiently as possible."
Liberty

Company at a Glance

Location:
Union Gap, Wash.
Industry:
Manufacturing/Retail
Applications Replaced:
None; company launched on NetSuite

Solutions

NetSuite
NetSuite Manufacturing Edition
SuiteCommerce

Customer Success:

  • Since launching its business on NetSuite in 2010, Liberty Bottleworks has scaled production of the only American-made metal bottle 4x, to more than 1 million in 2013.
  • NetSuite gives Liberty a cloud business backbone covering core processes of ERP/financials, manufacturing, inventory, order management, CRM and ecommerce.
  • Operational efficiencies in NetSuite translate to the bottom line, while reporting helps management make strategic business decisions for growth.
  • Liberty has achieved 50% year-over-year revenue growth in sales over its SuiteCommerce-based website, through retail partners and to corporate customers.
  • Liberty has grown its retail partners to more than 1,400, including Whole Foods, REI and L.L. Bean, while expanding sales of customized bottles to more than 5,000 corporate buyers including HBO, Google, Apple and NetSuite.
  • NetSuite CRM supplies a single view of consumer and B2B customers to improve sales effectiveness and speed issue resolution.
  • NetSuite Manufacturing Edition helps Liberty better manage production with work order, assembly management, bills of materials and other capabilities.
  • NetSuite inventory management helps Liberty optimize sourcing and stock of thousands of components that go into bottle production, and finished goods.

Challenges:

  • As a startup, Liberty needed a cost-effective cloud solution that could be rapidly put into production and scale to growth.
  • Liberty did not want the complexity and delays of reconciling critical business data across disparate applications.

Solution:

  • NetSuite was selected over a competing Sage application in 2010 for broad scope of functionality with minimal IT overhead, important for a start-up.
  • Services by NetSuite Solution Provider partner Horizon Associates helped ensure quality implementation and rapid time to value.
  • Without the high capital costs of on-premise infrastructure, Liberty invested in cutting-edge cylindrical digital printing technology from INX International that produces stunning, richly textural graphics.