Liberty Bottleworks Goes from Startup to Sensation with NetSuite

Liberty Bottleworks

"NetSuite is awesome and does an amazing job in tracking and managing inventory and enabling us to run the business as efficiently as possible."
Liberty Bottleworks

Company at a Glance

Location:
Union Gap, Wash.
Industry:
Manufacturing

Solutions

NetSuite
SuiteCommerce Advanced
Work Orders and Assemblies

Customer Success:

  • Launching its business on NetSuite in 2010, Liberty Bottleworks has scaled production of the only American-made metal bottle four-fold over several years, producing nearly half a million bottles in 2014.
  • Flexibility and efficiency in NetSuite have helped Liberty realize its vision of producing eco-responsible water bottles from recycled materials.
  • Fast-growth company increased revenue 135% in 2014, after a succession of double-digit year-over-year revenue increases.
  • Liberty Bottleworks expanded its number of retail partners from 1,500 to 6,000 in 2014, entering large U.S. and independent grocery, hardware and brewery stores.
  • Corporate customer roster grew from 5,000 to 6,000 in 2014, with sales of customized bottles to such companies as Google, HBO, Budweiser and NetSuite.
  • Liberty Bottleworks has seen increased web traffic and sales volume, and now has eyes on cart abandonment and conversion rate reporting, since going live on SuiteCommerce Advanced in November 2014.
  • NetSuite CRM supplies a single view of B2B and consumer customers to improve sales effectiveness and speed issue resolution.
  • NetSuite Work Orders and Assemblies module helps Liberty streamline production at its factory in Washington state.
  • NetSuite inventory management helps Liberty optimize sourcing and stock of the various components that go into bottle production.

Challenges:

  • As a startup, Liberty needed a cost-effective cloud solution that could be rapidly put into production and scale to growth.
  • Liberty did not want the complexity and delays of reconciling critical business data across disparate applications.

Solution:

  • NetSuite gives Liberty a cloud business backbone covering core processes of ERP/financials, manufacturing, inventory, order management, CRM and ecommerce.
  • An upgrade to SuiteCommerce Advanced strengthened the direct-to-consumer ecommerce channel while offering a more engaging brand and shopping experience.
  • NetSuite was selected over a competing Sage application for its broad scope of functionality with minimal IT overhead, important for a start-up.
  • Services by NetSuite Solution Provider partner Horizon Associates helped ensure quality implementation and rapid time to value.