As Kitchenware Direct’s online kitchen retail business started to sizzle, its poorly integrated, out-of-the-box systems couldn’t stand the heat. Without robust integration capabilities, it was difficult to maintain multiple websites with separate branding. Manual back-end order processing and financials for its different brands left room for error in shipping customer orders. Mobile traffic continued to increase, but conversion rates on mobile devices remained low.
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“NetSuite was the only ERP system in the Australian market that could integrate all the different functions we needed and give us a seamless process from order completion to dispatch.” Kitchenware Direct