Jonathan Adler Powers Thriving Global Retail and Distribution Business on NetSuite

Iconic designer Jonathan Adler, who launched his eponymous line of home furnishings in 1993, is known for Modern American Glamour. Today, his pottery, textiles, furniture, lighting and accessories are sold at thousands of retail locations around the world, including 26 Jonathan Adler branded stores and online. But, the company’s growth was throttled by disconnected systems—Sage MAS 90 for accounting, Retail Pro for inventory management and a homegrown ecommerce.


Jonathan Adler

Company

Jonathan Adler

Location

New York, N.Y.

Industry

Retail

EMPLOYEES

250+

NUMBER OF SUBSIDIARIES

2

NUMBER OF COUNTRIES

2

OTHER SOLUTIONS CONSIDERED

Microsoft Dynamics NAV (Navision), Epicor

SYSTEMS REPLACED

Sage MAS 90, Retail Pro

NETSUITE PRODUCTS IMPLEMENTED

NetSuite OneWorld
Work Orders and Assemblies

IMPLEMENTATION PARTNER

NetSuite Professional Services

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“NetSuite has made us smarter, faster and more capable. It’s insanely flexible and has allowed us to grow and add new locations without ever pausing.” Damen Seminero, Chief Technology Officer, Jonathan Adler

Disconnected Systems Throttled Business Agility

An ‘insanely flexible’ platform to fuel global growth
“Version-locked” into its existing systems, Jonathan Adler turned to NetSuite’s unified platform to power financials, inventory and order management and Bronto for email marketing. NetSuite OneWorld serves as an “insanely flexible” growth platform for B2C retail and B2B distribution while enabling real-time visibility and end-to-end efficiency.
A vital foundation for omnichannel commerce
Since deploying NetSuite in 2012, Jonathan Adler has grown from 18 to 26 retail locations, including two now in the U.K., increased wholesale retail partners from 500 to more than 1,000 across 30 countries, and SKU volume has soared from 12,000 to 33,000. NetSuite supplies customer-centric and omnichannel operations.
A ‘Fantasy Factory’ of innovation
Headquartered in Soho, Jonathan Adler’s office is known as the “Fantasy Factory”, a cheeky nod to Warhol. Inside, there’s no shortage of innovative design. With so much progress and expansion, Jonathan Adler relies heavily on NetSuite to keep up with the fast pace. A new store can be set up in a matter of hours, compared to weeks of provisioning with on-premise systems while multi-currency conversions and subsidiary management streamline its U.K. business positioning Jonathan Adler to continue its growth trajectory.

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