Motorcycle Gear Retailer Revs Its Sales on NetSuite's Integrated Commerce Solution

Jafrum International

"We're glad we went with NetSuite when we were small so we didn't have to switch from standalone applications several years later. We went with NetSuite because it had everything in a single solution—ecommerce, accounting, CRM, inventory and more." Jafrum International

Company at a Glance

Location:
Charlotte, NC
Industry:
Retailer of motorcycle helmets, jackets, luggage and other gear

Solutions

NetSuite OneWorld
NetSuite SuiteCommerce
Financials
Inventory
Order Management
Marketing
CRM

Customer Success:

  • Jafrum gained a fast on-ramp to business success by implementing NetSuite in 2004 as it expanded its motorcycle gear business beyond eBay to include its own online webstore.
  • Jafrum has steadily grown multi-channel sales across its web storefront, eBay and Amazon with NetSuite SuiteCommerce as a single point of management and content publishing.
  • Business efficiency improved with a single integrated system covering ecommerce, financials, inventory and order management, CRM and marketing.
  • Real-time visibility and reporting on sales, customers, inventory and suppliers helps optimize processes for greater profitability.
  • Integrated inventory and ecommerce simplifies Jafrum's growth in expanding its stock of 5,000 SKUs to include motorcycle parts.
  • Website traffic soared 59 percent from 2011 to 2012 in part through SEO optimization capabilities in NetSuite and use of built-in marketing tools.
  • Marketing emails encouraging customers to review products they have purchased is helping drive site traffic, time on site and conversion.
  • Company saved 1 FTE in IT with NetSuite's cloud solution vs. on-premise software and servers.
  • Web-based cloud solution supports cost-efficient distributed business model of overseas contractors for catalog, design and customer service on NetSuite.

Challenges:

  • Jafrum wanted to expand its business beyond sales on eBay but did not want to take on the time and expense of on-premise solutions.
  • QuickBooks and a standalone webstore were unappealing because of the manual business processes required to manage and manipulate data in multiple systems.

Solution:

  • NetSuite SuiteCommerce with integrated back- and front-office systems automates and streamlines inventory, order management, fulfillment and CRM.
  • OzLINK fulfillment and billing SuiteApp from NetSuite partner Oz Development helps automate FedEx shipping and improve customer satisfaction.
  • Jafrum takes advantage of such NetSuite features as content management, saved searches, emailing saved searches, customizability to business needs, custom fields, custom forms, mass updates, quantity pricing and reports.