Igloo Products Entrusts Ecommerce Presence to NetSuite, Boosting Online Sales 30% without Expanding Technology Staff

Igloo

"Igloo has claimed full control over their online content and presence, thanks to the powerful Web tools delivered by NetSuite." Igloo Products Corp.

Company at a Glance

Location:
Katy, TX
Industry:
Manufacturing, Ecommerce

Solutions

NetSuite

Customer Success:

  • Web store traffic increased 40% and sales increased 30% year-over-year.
  • Fast and easy to design and maintain customer product information.
  • Integration with Fluid Media website tools automatically produce attractive, interactive rolling banners and zoomable images.
  • Smooth handoff to third-party Ecommerce vendor for easy fulfillment.
  • Consumers better able to access Igloo's replacement parts, detailed product specifications, and specialized new launches.
  • Integration with Facebook and Twitter keeps Igloo customers and brand representatives connected.

Challenges:

  • Rapid product turnover lead to static catalogs.
  • Previous consumer website unattractive and costly to edit.
  • Need for online presence paired with need to limit additional IT spending.
  • Had to meet unique needs of Ecommerce operation without infringing on a business model that is more than 99% wholesale.

Solution:

  • Merchandisers and designers can manage all aspects of Igloo's online presence, eliminating need for costly IT support.
  • In future, NetSuite point-of-sale capabilities in factory store can reduce transaction time, increase customer service.
  • NetSuite content management system/database integrated with Igloo's business processes.
  • Igloo controls all aspects of product presentation and representation, bringing company closer to consumers.
  • Consumer-friendly search and recommendation tools aid consumer navigation.