Revenue Soars and IT Costs Plunge for Ibex with NetSuite’s Omnichannel Solution

The retailer of merino outdoor clothing endured poor integration between its Sage ERP system and its custom-built website. Manual data entry was time-consuming and error-prone, slowing fulfillment times and degrading visibility across the business. To add to Ibex’s challenges, the company required a substantial IT upgrade in time for its busy, fall buying season.



Ibex Outdoor Clothing


White River Junction, Vt.




Sage MAS 200, Custom-built Website

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"NetSuite is our backbone. The scalability of NetSuite has been tremendous and a huge help in enabling us to reach our growth targets." Ibex

Fresh Insight Delivers Solid Results

Real-time, Omnichannel Visibility
With an omnichannel view across ecommerce and point of sale (POS), Ibex drives customer loyalty and revenue with personalized marketing. Website visitors from smartphones and tablets have an optimized online experience, while headquarters and store managers can see inventory in real-time to improve forecasting and help enable in-store pick-up for online shoppers.
It’s All in the Numbers
Ibex revenue is up 37 percent since upgrading to NetSuite. Transaction volumes have soared 82 percent and warehouse efficiency has soared 300 percent. Online shopping conversion is up 20 percent, while customer visits have increased 24 percent.
Prepared for Market Disruption
Since upgrading to NetSuite’s single, cloud platform for ecommerce, POS and ERP, the company has saved $150,000 a year in IT costs, while adding more than 100 new retail partners. Ibex is poised to deliver innovation to its industry and respond to the challenging times that now define retail.


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