iAutomation Runs Its Growing Business Like a Machine on NetSuite


"NetSuite gives us everything we needed with total integration across the platform and tremendous ability to mine data. Huge benefit for our sales force to get all data in a single system—really brought our business to the next level. NetSuite has proven very effective for us." iAutomation

Company at a Glance

North Attleboro, Mass.
Industrial automation (products and services for machine control and automation)
Applications Replaced:
Epicor Prophet 21, Sage Peachtree, Sage MAS 90, Goldmine


Inventory Management
NetSuite Manufacturing Edition

Customer Success:

  • Leading B2B supplier of components and services for machine automation has realized double-digit revenue gains and significantly better customer service, visibility and efficiency with NetSuite’s integrated ERP solution.
  • iAutomation moved from disparate on-premise applications to NetSuite in 2008 after it acquired Integrated Motion of South Carolina, which was running NetSuite, giving the merged company a single business platform.
  • NetSuite was a "great springboard" for iAutomation to readily move Action Automation & Controls of Massachusetts, another company acquired in 2010, to the cloud platform from siloed applications on 18 servers.
  • Unified data and business processes accelerated time to value after mergers and acquisitions, enabling business continuity and growth with customers up and down the East Coast.
  • Anywhere, anytime access to NetSuite ERP and CRM enables 70 mobile service engineers and sales and support personnel (half of the workforce) using iPads and laptops to better serve customers in the field.
  • Cloud architecture also supplies consistent real-time data across iAutomation's 11 offices in Massachusetts, Connecticut, New York, New Jersey, Maryland, Virginia, North Carolina and South Carolina.
  • NetSuite Manufacturing Edition helps iAutomation manage and execute complex subassemblies for certain products.
  • iAutomation has streamlined its end-to-end distribution supply chain, from sourcing products from about 430 global suppliers to the customer order-to-cash cycle.
  • Inventory management delivers superior control and visibility across about 280,000 SKUs and 40,000 assembly types to help ensure optimal stock levels.
  • Productivity dramatically improved with automation across quote, sales order and purchase order processes, replacing what had been time-consuming manual data entry into three systems.


  • Two acquisitions introduced a fragmented environment with incompatible siloed applications that offered little to no visibility into key business drivers.
  • Personnel productivity suffered with the need to manually access, import and export data across multiple systems and reliance on VPN for mobile access.
  • Sales and customer service lacked a real-time view of client information and orders, resulting in needless delays and lost opportunities.


  • NetSuite was viewed as an ideal cloud platform that could be readily extended from Integrated Motion, which was running NetSuite when iAutomation acquired the company, across the merged enterprise.
  • SuiteCloud development platform has enabled extensive customizations, with about 240 major and minor scripts and Suitelets supporting transactions, pricing, consolidated purchasing, work orders and more.
  • NetSuite SuiteCommerce platform offers iAutomation capabilities to introduce ecommerce purchasing for its customers and further grow the business.
  • OzLINK shipping solution from NetSuite partner Oz Development in place to streamline warehousing and distribution functions.