Tool Importer GUHDO USA Inc. Stays on the Cutting Edge with NetSuite


"We were several versions behind on Microsoft Dynamics GP, so moving to NetSuite was like moving from a small cottage to a mansion because of the functionality and integration." GUHDO USA Inc.

Company at a Glance

Marietta, Ga.
Applications Replaced:
Microsoft Dynamics GP (Great Plains), Act!


NetSuite ERP
Inventory Management

Customer Success:

  • NetSuite cloud ERP has enabled lean, efficient operations for small importer of precision industrial cutting tools for the wood and composite processing industry.
  • GUHDO USA staff leverages NetSuite's ease of use and rich functionality to manage general ledger, purchasing, sales, inventory and CRM.
  • Real-time dashboards and key business metrics enable constant business monitoring and better decision-making.
  • GUHDO has realized double-digit revenue growth since implementing NetSuite to replace Microsoft Dynamic GP and Act!
  • NetSuite CRM has helped GUHDO grow its customer base to several thousand in North America, with sales through distributors and directly to end-users for more specialized tools.
  • Automated alerting flags management to orders approved by sales reps that don’t meet specified margin thresholds.
  • Ability in NetSuite to attach drawings for custom tool orders improves customer communications and eliminates errors on repeat orders.
  • GUHDO utilizes NetSuite multi-currency conversion capabilities for transactions in Euro currency with European suppliers.
  • Seamless order-to-cash process automation eliminates previous manual work and aids in cash flow and customer satisfaction.


  • Unintegrated Microsoft Dynamics GP ERP and Act! contact management applications meant constant data re-entry, double lookups and inconsistent information.
  • Outdated Microsoft Dynamics system needed an upgrade that would have been costly in licensing and additional IT demands.
  • Small company could not afford the time or expense of an on-premise ERP implementation.


  • Initial apprehension over switching financials after 20 years on Great Plains dissolved when GUHDO experienced NetSuite’s ease of use and broad functional scope.
  • Fast, smooth NetSuite implementation in fall 2012 and SuiteAnswers online knowledgebase helped GUHDO speed time to value.
  • Cloud mobility with anywhere, anytime access to critical business information supports remote work.