Tool Importer GUHDO USA Inc. Stays on the Cutting Edge with NetSuite

GUHDO USA Inc.

"We were several versions behind on Microsoft Dynamics GP, so moving to NetSuite was like moving from a small cottage to a mansion because of the functionality and integration." GUHDO USA Inc.

Company at a Glance

Location:
Marietta, Ga.
Industry:
Import/Manufacturing/Distribution
Applications Replaced:
Microsoft Dynamics GP (Great Plains), Act!

Solutions

NetSuite ERP
Inventory Management
CRM

Customer Success:

  • NetSuite cloud ERP has enabled lean, efficient operations for small importer of precision industrial cutting tools for the wood and composite processing industry.
  • GUHDO USA staff leverages NetSuite's ease of use and rich functionality to manage general ledger, purchasing, sales, inventory and CRM.
  • Real-time dashboards and key business metrics enable constant business monitoring and better decision-making.
  • GUHDO has realized double-digit revenue growth since implementing NetSuite to replace Microsoft Dynamic GP and Act!
  • NetSuite CRM has helped GUHDO grow its customer base to several thousand in North America, with sales through distributors and directly to end-users for more specialized tools.
  • Automated alerting flags management to orders approved by sales reps that don’t meet specified margin thresholds.
  • Ability in NetSuite to attach drawings for custom tool orders improves customer communications and eliminates errors on repeat orders.
  • GUHDO utilizes NetSuite multi-currency conversion capabilities for transactions in Euro currency with European suppliers.
  • Seamless order-to-cash process automation eliminates previous manual work and aids in cash flow and customer satisfaction.

Challenges:

  • Unintegrated Microsoft Dynamics GP ERP and Act! contact management applications meant constant data re-entry, double lookups and inconsistent information.
  • Outdated Microsoft Dynamics system needed an upgrade that would have been costly in licensing and additional IT demands.
  • Small company could not afford the time or expense of an on-premise ERP implementation.

Solution:

  • Initial apprehension over switching financials after 20 years on Great Plains dissolved when GUHDO experienced NetSuite’s ease of use and broad functional scope.
  • Fast, smooth NetSuite implementation in fall 2012 and SuiteAnswers online knowledgebase helped GUHDO speed time to value.
  • Cloud mobility with anywhere, anytime access to critical business information supports remote work.