NetSuite Helps Auto-Equipment Retailer Pioneer New Online Business Model


Greg Smith Equipment Sales

Company

Greg Smith Equipment Sales

Location

Indianapolis, IN

Industry

Retail, Ecommerce, automotive equipment

Applications Replaced

QuickBooks

Solutions

NetSuite


"In our industry it might take a week or two to ship a two-thousand-pound car lift to a customer, but with NetSuite we can make most of our shipments in just two to three days. That's a tremendous competitive advantage." Greg Smith Equipment Sales

Customer Success

  • Company has experienced double-digit growth while freeing up 10% of IT staff time since bringing in NetSuite.
  • Heavy-equipment shipping time has improved by 25%, with most products shipping in two days.
  • Average order-to-cash cycle times have improved by 25%, shipping costs have been reduced by 10%.
  • Cloud-based integration of technical product data has improved callback response to customer inquiries by 75% on average, from two hours to just 30 minutes.
  • Customers now get a single invoice, even when products are shipped from multiple locations.
  • Real-time visibility into inventory data and NetSuite's browser access has made it possible for Greg Smith to add a road-sales initiative—with ability to make instant sales—to its online business model.
  • Visibility into warehouse inventories also lets Greg Smith shift heavy-equipment stock among locations in response to emergency or ad-hoc sales opportunities.

Challenges

  • Online pioneer in auto-service equipment sales wanted to build competitive advantage by improving shipping and service performance.
  • Limited business software made it difficult to coordinate inventory management among the company's six US warehouses, resulting in slowed shipments and some missed sales.
  • Multiple invoices, necessary for orders shipped from different warehouses, were cumbersome and confusing to some customers.

Solution

  • Greg Smith replaced six instances of QuickBooks Enterprise with NetSuite for financials/ERP, CRM, and ecommerce.
  • NetSuite partner Explore Consulting helping integrate new Website with up-to-the-minute inventory status from Greg Smith's US warehouses.
  • NetSuite's dashboard now lets management analyze and optimize per-store profits, expenses, and hour-by-hour resource utilization.

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