glassybaby Streamlines Multi-Channel B2C/B2B Business with NetSuite for Retail Solution

glassybaby

"NetSuite is a very complete system that's easily adaptable to a wide range of operations. It's simple to maintain and scalable as you grow. We're able to access sales data very quickly, and that's a powerful tool for production planning." glassybaby

Company at a Glance

Location:
Seattle, WA
Industry:
Retail
Applications Replaced:
QuickBooks, CAM Commerce for POS

Solutions

NetSuite
NetSuite POS,
Light Manufacturing,
Financials,
Inventory Management

Customer Success:

  • NetSuite has streamlined business operations for hand-blown votive candle holder manufacturer and retailer founded in the late 1990s by cancer survivor and award-winning entrepreneur Lee Rhodes.
  • NetSuite provides scalability for business growth to $7 million in 2012 sales, with 10% of profits donated to cancer-related charitable organizations (more than $1.25 million in donations since 2003).
  • NetSuite Point-of-Sale (POS) processes transactions and captures customer information for B2C sales at four brick-and-mortar stores in the Seattle area and San Francisco.
  • Implementation of NetSuite SuiteCommerce platform targeted for Q2 2013 will give glassybaby a single set of customer records across ecommerce and in-store touchpoints.
  • NetSuite supports continued expansion of B2B sales, with glassybaby products sold at more than 50 gift shops, restaurants and boutiques in the U.S.
  • NetSuite Light Manufacturing module supports craftsmanship and production of 175,000 glassybabys a year in more than 400 colors at Seattle facility.
  • Real-time and historical data improves glassybaby‚Äôs ability to scale the business to meet seasonal demand spikes during the November-December holiday season.

Challenges:

  • QuickBooks lacked scalability needed for a growing company, with manual data entry required between disparate systems.
  • glassybaby had difficulties aligning manufacturing production to demand because of data delays, manual processes and lack of systems interoperability.
  • Variety of POS systems for in-store sales over the years proved problematic at store level and in data movement to accounting system.

Solution:

  • glassybaby chose NetSuite cloud technology to avoid large capital investments in software and servers and ongoing IT maintenance and upgrades to an on-premise solution.
  • Phased self-implementation of NetSuite solution enabled small company to gradually adopt cloud technologies to suit its business needs.
  • NetSuite POS chosen for robust in-store functionality and real-time data visibility into enterprise wide inventory and customer information.