glassybaby Streamlines Multi-Channel B2C/B2B Business with NetSuite for Retail Solution


glassybaby

Company

glassybaby

Location

Seattle, WA

Industry

Retail

Applications Replaced

QuickBooks, CAM Commerce for POS

Solutions

NetSuite
NetSuite POS,
Light Manufacturing,
Financials,
Inventory Management


"NetSuite is a very complete system that's easily adaptable to a wide range of operations. It's simple to maintain and scalable as you grow. We're able to access sales data very quickly, and that's a powerful tool for production planning." glassybaby

Customer Success

  • NetSuite has streamlined business operations for hand-blown votive candle holder manufacturer and retailer founded in the late 1990s by cancer survivor and award-winning entrepreneur Lee Rhodes.
  • NetSuite provides scalability for business growth to $7 million in 2012 sales, with 10% of profits donated to cancer-related charitable organizations (more than $1.25 million in donations since 2003).
  • NetSuite Point-of-Sale (POS) processes transactions and captures customer information for B2C sales at four brick-and-mortar stores in the Seattle area and San Francisco.
  • Implementation of NetSuite SuiteCommerce platform targeted for Q2 2013 will give glassybaby a single set of customer records across ecommerce and in-store touchpoints.
  • NetSuite supports continued expansion of B2B sales, with glassybaby products sold at more than 50 gift shops, restaurants and boutiques in the U.S.
  • NetSuite Light Manufacturing module supports craftsmanship and production of 175,000 glassybabys a year in more than 400 colors at Seattle facility.
  • Real-time and historical data improves glassybaby’s ability to scale the business to meet seasonal demand spikes during the November-December holiday season.

Challenges

  • QuickBooks lacked scalability needed for a growing company, with manual data entry required between disparate systems.
  • glassybaby had difficulties aligning manufacturing production to demand because of data delays, manual processes and lack of systems interoperability.
  • Variety of POS systems for in-store sales over the years proved problematic at store level and in data movement to accounting system.

Solution

  • glassybaby chose NetSuite cloud technology to avoid large capital investments in software and servers and ongoing IT maintenance and upgrades to an on-premise solution.
  • Phased self-implementation of NetSuite solution enabled small company to gradually adopt cloud technologies to suit its business needs.
  • NetSuite POS chosen for robust in-store functionality and real-time data visibility into enterprise wide inventory and customer information.

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