The Franklin Mint Improves Order Efficiency by 25% with NetSuite

The Franklin Mint

"Since switching to OMX, customers are getting goods faster, and it takes us less time to make that happen."
The Franklin Mint

Company at a Glance

Exton, PA
Applications Replaced:
Dydacomp Mail Order Manager, Searer Business Technology


NetSuite OMX

Customer Success:

  • The Franklin Mint has improved order management efficiency by 25 percent with NetSuite's OMX order management solution.
  • OMX supplies scalability and automation for The Franklin Mint to efficiently process up to 500 daily orders for commemorative coins, die-cast models, dolls, games and other collectibles.
  • The cloud-based order management solution easily supports multi-channel B2C and B2B sales via online, phone and wholesale orders from collectibles shops and other retailers.
  • Robust continuity and retention capabilities have helped The Franklin Mint drive recurring sales through several subscription-based continuity programs, including a Presidential Dollars offering with 80,000 customers.
  • The Franklin Mint automates workflow across its continuity programs with customer-centric acquisition, cultivation and retention marketing, and payment automation.
  • Pre-built integration between OMX and The Franklin Mint's Magento-based ecommerce storefront efficiently captures orders for processing by third-party logistics partner.
  • Single repository of order, financial and inventory data provides seamless, real-time business insight.


  • Dydacomp Mail Order Manager could not handle The Franklin Mint's increasing volumes of ecommerce orders.
  • Manual order management processes hindered productivity, introduced needless processing costs and slowed customer fulfillment.


  • After evaluating competing systems, The Franklin Mint selected OMX as best suited to meet its growing volume of ecommerce orders.
  • Breadth of functionality and integration capacity offered scalability across a multi-channel environment of B2C and B2B web sales, phone orders and wholesale sales.
  • NetSuite's May 2013 acquisition of OrderMotion was welcomed at The Franklin Mint as strengthening both solutions, which are "the backbone of the business."