Double-Digit Growth for Enjoy Life Foods is Sweet

Think of the world’s top chocolate chip brands. Holding spots one through three are the usual suspects—Nestle/Tollhouse, Ghirardelli and Hershey. But coming in fourth is something of a sleeper—Enjoy Life Foods. For the Chicago-based manufacturer of allergy-free products, its success with chocolate chips is exemplary of why it has earned a spot on coveted fastest growing companies lists and the attention of 100-plus year-old brands. Enjoy Life bakes non-GMO, gluten-free ingredients and foods that are free from the 14 most common food allergens—and are both safe and delicious.


COMPANY

Enjoy Life Foods

LOCATION

Chicago, Ill.

INDUSTRY

Manufacturing

EMPLOYEES

225

REVENUE

$65 million

NUMBER OF USERS

110

NUMBER OF COUNTRIES

2 (United States, Canada)

SYSTEMS REPLACED

QuickBooks, Fishbowl

OTHER SOLUTIONS CONSIDERED

SAP Business ByDesign, Microsoft Dynamics

NETSUITE PRODUCTS IMPLEMENTED

NetSuite
Inventory Management
Advanced Manufacturing
WMS

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“We’re going to be at a steady state of growth for the next several years. We think NetSuite’s going to help us compete to win.” Nick Alex, Former CFO, Enjoy Life Foods

Recipe for Growth

Acquisition opens new door
By 2015, Enjoy Life’s story attracted the attention of Mondelez International (purveyor of brands like Oreo, Nabisco, Cadbury). The company paid some $81 million to acquire the brand and operate it as a wholly-owned subsidiary.
Financial, inventory management processes strained
With $40 million in revenue at the time and SKUs approaching 100, Enjoy Life’s QuickBooks and Fishbowl systems couldn’t handle the volume and complexity of transactions, crashing frequently and failing to make crucial inventory information visible in real-time—everything from expiration dates, to the ability to compare and analyze information related to production.
Working capital improved
NetSuite’s inventory management functionality was a big part of Enjoy Life Foods’ choice to implement NetSuite over SAP in 2016. Today, volume is 50 percent higher, but working capital as it relates to inventory has only gone up 10 percent.
Sustainably expanding sales, channels
In 2016, the company also opened the nation’s largest allergy-free manufacturing facility, a 200,000 square foot space in Jeffersonville, Indiana. Sales channels have expanded, Amazon sales have tripled over the last three years and the company is driving double-digit top line growth.

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