Digital and Social Marketing Agency Gets Disruptively Creative with NetSuite

Engauge

"NetSuite is the ideal solution to standardize our various processes and enables outstanding visibility and execution across the business." Engauge

Company at a Glance

Location:
Columbus, OH
Industry:
Advertising/Creative
Applications Replaced:
Salesforce.com, Harris Enterprise Agency Suite (EAS)

Solutions

NetSuite
NetSuite OpenAir Professional Services Automation (PSA)
NetSuite OneWorld
Advanced Billing
Revenue Recognition
Sales Force Automation

Customer Success:

  • Full-service marketing agency for the digital and social age has highly efficient cross-functional coordination and visibility after scrapping disparate legacy systems resulting from merger of three separate agencies in 2010.
  • NetSuite serves a central role in strategic consolidation of three former standalone agencies to realize new efficiencies, resource utilization and customer service.
  • Productivity and decision-making improved with 5x to 6x faster access to information and report generation compared to previous environment.
  • Integration between NetSuite ERP and OpenAir PSA streamlines reconciliation of financials and project services data in a single integrated system.
  • Sales reps and managers have seamless lead to close cycles with robust SFA/CRM and integration with financials.
  • Complex media billings and revenue recognition are being enhanced with greater automation, flexibility and visibility.
  • Single data set gives about 120 department heads, team leaders, sales managers, account and project managers, and financial and operations personnel critical metrics with drill-down to detail.
  • NetSuite Employee Center provides easy, centralized system for time and expense reporting by up to 300 staffers.
  • OpenAir resource optimization enables Engauge to staff the best personnel on the right projects by expertise and experience, enhancing customer satisfaction.
  • Resource optimization enables firm to map resource needs three months in advance, ensuring appropriate staffing of full-time and freelance personnel.
  • Anywhere, anytime web access promotes collaboration across distributed environment with offices in Columbus, OH, Atlanta, GA, Orlando, FL, Pittsburgh, PA, and China.
  • NetSuite OneWorld supports management and operations of China subsidiary launched in 2012 for social media marketing services and software product development incubator subsidiary.

Challenges:

  • Engauge had difficulties managing and reconciling information across standalone project management, SFA, billing, financials, time and expense reporting, and related systems.
  • Merger of three separate agencies with different focus areas and applications introduced need for standardization and centralization on a single system.
  • Use of Citrix VPN to access certain data in previous environment was problematic, impacting productivity and causing delays.

Solution:

  • Integration of NetSuite and NetSuite OpenAir PSA gives Engauge a complete services resource planning (SRP) solution to optimize the end-to-end marketing service cycle.
  • NetSuite OneWorld global business management solution positions Engauge to scale operations with China subsidiary and manage software product development incubator unit.
  • Forecasting SuiteApp application from NetSuite partner Adaptive Planning improves sales management, financials and budgeting.
  • Marketing automation SuiteApp from NetSuite partner Pardot enhances drip marketing, behavior-based lead scoring with a marketable database.