EndoChoice Reduces Costs and Becomes One of the Top Names in Surgical Supply with NetSuite





Alpharetta, Ga.


Manufacturing, Wholesale/Distribution

Applications Replaced



NetSuite OneWorld

“We did a lot of research before going with NetSuite and we found NetSuite to be the only SaaS out there that was built from the ground up.” EndoChoice

Customer Success

  • NetSuite supporting EndoChoice's substantial growth to 2000 hospital and health care customers in 28 countries.
  • Annual per-user costs 75 percent less than competing options.
  • Highly scalable solution immediately grows with EndoChoice's expansion into new facilities and markets.
  • Flexible NetSuite solution enabled EndoChoice to quickly integrate a major acquisition.
  • Supply and repair partners now have permission-based access to EndoChoice business data, improving collaboration.
  • Enhanced CRM insights of customers without introducing new data-entry burden for sales team.


  • Averaged 300% growth year-over-year for two years, creating significant strain on startup systems.
  • Previous solution lacked bill of material (BOM) management.
  • Lack of inventory and manufacturing management software support challenged further growth.
  • Competing software options required hiring 2–4 additional IT staff.
  • Other software options were not built exclusively for the cloud.


  • NetSuite seamlessly supporting worldwide operations, with component sourcing across Asia and EMEA, and new warehouse and sales location in The Netherlands, as well as three US locations.
  • Anywhere, anytime access enabled through NetSuite cloud on computers and iPhone devices.
  • NetSuite integrated inventory management across more than 100 locations with sales forecasting, allowing more accurate stock levels.
  • Tight integration with UPS for all pick, pack and ship activities ensures smooth order fulfillment.
  • Integrated NetSuite eCommerce provides comprehensive support for growing direct Web sales model.
  • FDA regulatory compliance easily supported through NetSuite's comprehensive tracking of all items and kits.
  • Role-based dashboards give each EndoChoice employee immediate access to crucial business data.

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