CraftMark Bakery

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CraftMark Heats Up Baking Industry with NetSuite

A 225,000-square-foot baking facility outside the Indianapolis International Airport is not exactly the first thing one would associate with the term “disruptive innovator”—but that was the goal when CraftMark Bakery, a B2B supplier of frozen bakery goods, launched its business in 2013. To make its mark in the competitive baking industry, CraftMark needed to ensure efficient operations and remain agile to reinvent traditional business processes.


Company

CraftMark Bakery

Location

Indianapolis, Ind.

INDUSTRY

Manufacturing

NUMBER OF COUNTRIES

2

SYSTEM REPLACED

Greenfield

OTHER SOLUTIONS CONSIDERED

SAP
Microsoft Dynamics NAV

NetSuite Products Implemented

NetSuite (Financials, CRM, Procurement, Order and Inventory Management, Demand Planning)
NetSuite OneWorld


“NetSuite was hands down the best solution for us. Other ERP platforms didn’t meet our requirements for quick response time and an intuitive user experience. Over time, I think the NetSuite product will get even better.” CraftMark Bakery

Agility to Rise Above the Competition

1

SAP, Microsoft can’t measure up

CraftMark selected NetSuite over SAP and Microsoft for its rapid implementation time, robust customization and manufacturing capabilities, and low TCO. Since going live in November 2014, CraftMark has run the business on NetSuite from end-to-end for its North American business, including demand planning, procurement, real-time variance analysis, customized reporting and mobile warehouse management.

2

Flexible platform scales with demand

NetSuite easily scales to accommodate high production volumes and provides the speed and agility it needs. This has given CraftMark an edge over the competition—for instance, in developing new products or handling new product requirements from customers, NetSuite can be easily configured without necessitating new specifications.

3

Growth is easy as pie

With plans to launch a fourth production line, recruiting top talent will be easy with quick onboarding enabled by NetSuite’s intuitive user interface. NetSuite enables CraftMark to drive continuous improvement, innovate on business processes and push the edges of the baking business.


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