Cord Blood America Invests in its Future with NetSuite

Cord Blood America, Inc.

"NetSuite's comprehensive functionality, coupled with its vast partner network and flexible APIs lets the system evolve with our business and it doesn't need to be cost prohibitive." Cord Blood America, Inc.

Company at a Glance

Location:
Las Vegas, Nev.
Industry:
Healthcare

Solutions

Financials
Inventory
CRM
Partner Center
Customer Center

Customer Success:

  • NetSuite Financials provides seamless invoicing for approximately 20,000 annual subscriptions to the company's umbilical cord blood and cord tissue processing and storage services via scripts which automatically prints the next day’s invoices each night.
  • Running the company on NetSuite since 2005, the scalability of the system has allowed the company to substantially increase its revenues without having to add a proportionate share of administrative staff and a significant savings in the required IT staff and hardware required by on-premise systems.
  • Anywhere, anytime access via the cloud allows staff to work from home 24/7 using a web browser or mobile device.
  • NetSuite handles the entire customer record for in excess of 15,000 individual clients, including business-specific data like birthdays, child names and health care information.
  • NetSuite CRM with Integration through Netsuite Solution Partner, Makesbridge, allows lead management and lead scoring for thousands of current active leads.
  • Integration with NetSuite Solution Partner EchoSign provides e-signature processing for the average of 15 pages of healthcare documentation required for each contract.
  • Integration with the website automatically converts online traffic into leads within NetSuite.

Challenges:

  • Start-up company in an emerging, fast-growing market needed a system that could get up and running quickly, while scaling with the business.
  • Cord Blood America had diverse needs, having to manage business data across B2C, and B2B both to physician practice groups and health care providers.
  • Acquisitions of several companies required integrating and consolidating customer records.

Solution:

  • NetSuite powers Cord Blood America's financials, CRM, marketing, ecommerce and custom workflows.
  • Online payment capabilities went live within one month of the decision to implement, simplifying payment processes and saving administrative staff time.
  • Flexibility of the system allows Cord Blood America to customize the system to its highly specific needs running specialized scripts and custom workflows, without having to add full-time IT staff.