Home Furnishings Retailer Grows 25% a Year on NetSuite

casalife

"The efficiency we gain with NetSuite translates into cost savings and a real competitive advantage." casalife

Company at a Glance

Location:
Toronto, Canada
Industry:
Retail, Furniture & Furnishings

Solutions

NetSuite Ecommerce
Financials
Inventory Management
CRM
Order Processing

Customer Success:

  • casalife has averaged 25% annual growth since deploying NetSuite to run core business operations shortly after the high-end home furnishings business launched in 2003.
  • Retailer estimates savings of $120,000 a year in personnel and other costs using NetSuite for purchasing, operations management and CRM compared to competing solution.
  • Real-time visibility between casalife and many of its 100 suppliers through NetSuite drives efficiency in manufacturing, inventory and supplier shipments.
  • NetSuite CRM helps casalife achieve a low 0.9% customer refund rate compared to a 3.5% industry average and track leads from trade shows.
  • casalife manages about 2,500 open purchase orders with 100 suppliers at any given time at twice the productivity otherwise possible.
  • Strong growth has prompted plans to open new physical casalife stores in Canada in the coming years.

Challenges:

  • casalife needed an integrated business solution that could enable the efficiencies needed for competitive advantage vs. larger retailers.
  • Small retailer could not afford the high up-front IT investment and ongoing maintenance costs required with an on-premise system.
  • Easy solution customization to unique business demands was needed to enable agility and growth.

Solution:

  • NetSuite was selected shortly after the company's launch as an integrated solution to manage financials, inventory, ecommerce, CRM and order processing.
  • NetSuite SuiteCommerce delivers rich interactivity that enables shoppers to design ensembles and helps encourage visits to casalife's 15,000-square-foot store in Toronto.
  • NetSuite is deployed as the point-of-sale (POS) system for the casalife brick-and-mortar store, with bar scanning, tagging and salesperson access via mobile devices.