Philippines Delivery Service AIR21 Takes Flight in the NetSuite Cloud

"Now we don't have to generate numerous reports to get to the bottom line. The reporting capabilities of NetSuite allow us to keep stakeholders informed in a simple yet elegant fashion." AIR21

Company at a Glance

Manila, Philippines
Delivery and logistics
Applications Replaced:
Heavily customized legacy CRM application


NetSuite CRM+

Customer Success:

  • Leading Philippines door-to-door delivery and logistics provider has dramatically improved its CRM efficiency and effectiveness by upgrading to NetSuite CRM+.
  • AIR21 has enhanced customer service, generated new cross-sell revenue, pinpointed new sales opportunities and increased sales force productivity.
  • NetSuite CRM+ delivers real-time visibility into the sales pipeline and insights into customers not possible with its previous system.
  • AIR21 is, for the first time, able to leverage data on hundreds of thousands of customers accumulated over its 34-year history, netting top-line results without the manual work of the past.
  • A 360-degree view across the lead-to-opportunity-to-cash lifecycle enables AIR21 to monitor performance and make better, data-driven decisions.
  • AIR21 staff productivity has significantly improved while IT administration time and expense has been reduced with NetSuite's cloud CRM solution.
  • AIR21 field sales personnel utilize NetSuite's mobile capabilities for anywhere, anytime data access while on the road and meeting with clients.


  • Previous legacy CRM system lacked integration with other applications, resulting in delays, inconsistent processes and inaccurate information.
  • AIR21 couldn't fully leverage its huge volume of customer records to cultivate stronger relationships and drive cross-sell revenue.


  • AIR21 selected NetSuite over SAP as an easy-to-use, secure and mobile cloud solution that would be extensible across affiliated companies of the Lina Group, a conglomerate that owns AIR21 and other businesses.
  • On-time, on-budget implementation in early 2013 by NetSuite Solution Provider partner Cloudware Technology Inc. ensured quality and speed time to value.
  • In a next phase, NetSuite CRM+ is being integrated with AIR21's financial system to further improve business visibility and efficiency.