Philippines Delivery Service AIR21 Takes Flight in the NetSuite Cloud





Manila, Philippines


Delivery and logistics

Applications Replaced

Heavily customized legacy CRM application


NetSuite CRM+

"Now we don't have to generate numerous reports to get to the bottom line. The reporting capabilities of NetSuite allow us to keep stakeholders informed in a simple yet elegant fashion." AIR21

Customer Success

  • Leading Philippines door-to-door delivery and logistics provider has dramatically improved its CRM efficiency and effectiveness by upgrading to NetSuite CRM+.
  • AIR21 has enhanced customer service, generated new cross-sell revenue, pinpointed new sales opportunities and increased sales force productivity.
  • NetSuite CRM+ delivers real-time visibility into the sales pipeline and insights into customers not possible with its previous system.
  • AIR21 is, for the first time, able to leverage data on hundreds of thousands of customers accumulated over its 34-year history, netting top-line results without the manual work of the past.
  • A 360-degree view across the lead-to-opportunity-to-cash lifecycle enables AIR21 to monitor performance and make better, data-driven decisions.
  • AIR21 staff productivity has significantly improved while IT administration time and expense has been reduced with NetSuite's cloud CRM solution.
  • AIR21 field sales personnel utilize NetSuite's mobile capabilities for anywhere, anytime data access while on the road and meeting with clients.


  • Previous legacy CRM system lacked integration with other applications, resulting in delays, inconsistent processes and inaccurate information.
  • AIR21 couldn't fully leverage its huge volume of customer records to cultivate stronger relationships and drive cross-sell revenue.


  • AIR21 selected NetSuite over SAP as an easy-to-use, secure and mobile cloud solution that would be extensible across affiliated companies of the Lina Group, a conglomerate that owns AIR21 and other businesses.
  • On-time, on-budget implementation in early 2013 by NetSuite Solution Provider partner Cloudware Technology Inc. ensured quality and speed time to value.
  • In a next phase, NetSuite CRM+ is being integrated with AIR21's financial system to further improve business visibility and efficiency.

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