NetSuite Helps Ecommerce Business Cut Operating Costs 20%, Grow in Double Digits

"NetSuite helped us become an efficient company that's responsive to our customers and to their tastes, which can change quickly in today's market."

Company at a Glance

Jamestown, NY
Retail, Flowers/Florist Supplies
Applications Replaced:
Monster Commerce, Peachtree, QuickBooks financials, other third-party software



Customer Success:

  • Afloral saved $30,000 over the cost of a server-based system upgrade, which contributed to 20% reduction in overall operating costs.
  • Thanks to end-to-end process integration, Afloral now maintains consistent year-over-year double-digit growth.
  • Incoming inventory posts to the Web store the instant it's received, compared to a week-long time lag with the previous system.
  • Customer access to order status has helped reduce the administrative time for handling customer inquiries by 10 hours a month.
  • Automated, multi-level pricing simplifies customer self-ordering and has accounted for growth in larger wholesale orders.
  • The company can now promise same-day shipping for all orders in by noon, which was not possible previously.


  • Non-integrated business software couldn't support company's growth.
  • Data entry duplication and software maintenance were wasting administrative time and money.
  • Manual data interchange between software applications created bottlenecks in inventory calculations and delayed new orders.
  • Limited analytics made it difficult to anticipate fast-changing trends among Afloral's customers, challenging because of six- to eight-month supply cycles.


  • NetSuite's twice-yearly version upgrades remove the hassle—and downtime risks—of conventional server-based software maintenance.
  • Robust analysis aids marketing by revealing customer information on everything from which product colors are most attractive to how many site visits a customer made before purchasing.
  • Real-time inventory visibility, remote access via laptop or iPhone let florists use Afloral's online store as a sales tool during bridal planning or other customer meetings.