NetSuite Helps Online Retailer Cut Costs While Growing at 25% Yearly

A Brief Affair

"NetSuite's integration has helped us streamline and organize the company so we don't have to worry about growing the business." A Brief Affair

Company at a Glance

Location:
Great Neck, NY
Industry:
Retail, Fashion
Applications Replaced:
QuickBooks

Solutions

NetSuite

Customer Success:

  • A Brief Affair is now growing at 25% per year, while saving $70,000 yearly over the cost of a comparable server-based system.
  • Integrated order processing saves $60,000 yearly over the previous system by reducing the company's manual workload by 1 full-time equivalent.
  • Real-time inventory visibility saves another full-time equivalent, or about $50,000 yearly, over the previous system.
  • The company has cut order-to-cash cycle times from three days to just one day because NetSuite's strong credit card verification features helped A Brief Affair negotiate better terms with credit card processors.
  • Real-time access to customer information helps customer-support staff handle queries on the spot, a competitive advantage for a high-end, customer-centric business like A Brief Affair.
  • NetSuite's ability to track orders by product and country is helping the company grow international business by targeting promotions according to regional tastes and trends.

Challenges:

  • A home-based startup wanted to take advantage of the growth potential for marketing European and designer fashions and lingerie online.
  • Limited accounting software and manual order processing were unable to handle the expected growth in products and customers.
  • The company decided to integrate business processes rather than buying separate applications for CRM, shopping-cart, and credit-card processing.

Solution:

  • NetSuite partner Business Solution Partners managed NetSuite's implementation, configuration and training, and works with the company to turn on new functionality as appropriate.
  • NetSuite management dashboards display real-time KPIs for tracking everything from sales and inventory levels to website performance and customer satisfaction.
  • NetSuite delivers an automatic alert if an online order is disrupted so management can send a follow-up email to the customer.
  • NetSuite employs credit-card verification and other security functions via integrated tools from partner CyberSource Corp.