Vertical Marketing Director—Retail
Req 6946
San Mateo, Calif.

Why NetSuite?

One word — transformation.

At NetSuite, we believe the cloud is here to stay and so do our 20,000+ customers. We believe businesses should not be bogged down by the overhead of bulky data centers and expensive personnel to run it all. Businesses need to be lean, efficient and agile. NetSuite is literally transforming business around the globe by providing a cloud-based, unified system that delivers unprecedented capabilities to drive business forward. Founded in 1998 as THE cloud ERP pioneer, today NetSuite has transformed the business operations of our customers without the high costs and inefficiency of on-premise systems.

Transform your career at NetSuite

At NetSuite we work hard and we work smart. We hire fierce competitors. We hire individuals that are fearless trail blazers. NetSuite employees take the hill, we prefer action over inaction, we are tireless in our mission and we pause only to celebrate our success. And we DO celebrate, because if you don’t have fun along the way, then what’s the point?

NetSuite is transforming how its customers do business. If you want to transform your career, Apply Now below.

We are looking for an exceptional individual to become the leader of our vertical marketing efforts for the retail industry. This director level position will play a critical role in determining the success of NetSuite’s retail industry team. This driven individual will be chartered with managing the budget and all marketing activities for targeting the retail industry including messaging, product positioning, lead gen programs, customer outreach, sales tools, collateral, tradeshows and events specific to reaching retail businesses.

An ideal candidate will have experience as a product marketing director or vertical marketing director who understands how to market to the retail industry. The candidate must have a very strong understanding of the strategic goals and the day-to-day operations of a retail company—particularly the consumers expectations of brands, commerce, order management, and retail management needs for mid-to-large retailers. The ideal individual will be a fast learner and able to think strategically while executing on near term goals to show rapid progress.


  • Define and establish the marketing strategies and related go-to-market activities for NetSuite’s product offering for the Retail Industry
  • Own and manage the marketing budget allocated for targeting the specified vertical marketing and decide on appropriate mix of spend to ensure success of the business
  • Manage demand generation and awareness programs such as lead gen, nurturing campaigns, social media, field events etc. to meet revenue targets established for the business
  • Formulate positioning and messaging for the product’s unique advantages in the market place
  • Drive vertical messaging, as well as key features and benefits through white papers, case studies, presentations, web site and sales collateral
  • Work with Product Marketing on competitive analysis and collateral that will assist the sales organization when faced with competitors during the sales cycle
  • Work very closely with Sales to ensure their marketing needs are met in driving to corporate objectives and revenue numbers
  • Identify and remove obstacles to market success for NetSuite products in the specified target markets
  • Provide product information to meet a variety of internal and external needs including press releases, analyst relations, web site and internal training


  • Proven track record and experience with marketing within the Retail Industry
  • Passion for marketing and promoting high technology products with a focus on meeting revenue targets
  • Strong leadership and influencing skills with the ability to make recommendations and decisions independently
  • Must possess the ability to influence positive thinking and gain acceptance from technical, non-technical and management audiences
  • Self-starter with the ability to work in a very fast paced environment
  • Strong analytical skills to assess complex situations and exceptional creativity to provide and execute on solutions
  • Superior writing, verbal and time management skills

NetSuite is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment, as NetSuite does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by Federal, state, or local law.

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