SouthCypress.com Grows Revenue Eightfold With NetSuite

"NetSuite's cloud-based model allows us to scale without having to worry about additional IT infrastructure. And NetSuite has helped us grow quickly while increasing our customer service and satisfaction."

—SouthCypress.com



Results:

  • NetSuite supported eightfold growth in revenue from 2007 to 2011 with just three dedicated sales professionals
  • Efficient NetSuite Ecommerce solutions have enabled SouthCypress.com to shift half of all transactions to the Web
  • NetSuite's internal task management, calendaring, and full audit trail have paid surprise dividends in visibility and accountability into all corporate activities
  • SouthCypress.com able to manage over 500 orders per month with greater accuracy and superior customer service compared to industry rivals with one-tenth the volume
  • NetSuite supports SouthCypress.com's goal to become a true paperless office
  • NetSuite analytics and reporting enabling SouthCypress.com to maximize return on inexpensive keyword search terms, resulting in outsized marketing ROI vs. rivals
  • Strong product import capabilities enable SouthCypress.com to update thousands of products in just five minutes
  • NetSuite's consistent processes and controls enable entrepreneurial founders to step back from daily operations while maintaining commitment to high standards in sales and service

Challenges:

  • Company required affordable, agile solution to survive and thrive in industry with fierce competition and thin margins
  • Required solution that would support growth and allow founders to focus on strategic goals instead of day-to-day operations
  • Previous systems lacked automation and detailed support for flooring industry-specific needs, resulting in paper-bound processes and many delays
  • Industry suppliers are low-tech, limiting data visibility and further lengthening sales cycles
  • Growth to hundreds of sales calls per day proved unsustainable with existing practices

Solution:

  • NetSuite provides superior value, functionality, and visibility compared to other on-premise and cloud-based solutions
  • Highly customizable NetSuite Ecommerce adapted in-house to meet the unique unit sizing requirements of flooring, such as square foot vs. linear foot sales
  • Ninety percent of all sales are drop-shipments coordinated with manufacturers and distributors
  • NetSuite's centralized records and unified database enables any employee to seamlessly interact with customers at any point along the long, considered-purchase sales cycle
  • NetSuite's product management capabilities enable SouthCypress.com to rapidly update product information in the fast-changing marketplace, from new colors to new case sizes.







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