Company Name:
Saddleback Leather
Industry:
E-tailer of rugged and distinctive leather bags, luggage, wallets, accessories
Headquarters:
San Antonio, TX
Applications Replaced:
QuickBooks, Excel, Salesforce.com, homegrown ecommerce website
NetSuite Capabilities Used:
NetSuite, NetSuite OneWorld, NetSuite SuiteCommerce, Inventory Management, Financials, CRM, Warehousing/
Distribution, Marketing
Leather Goods E-Tailer Saddles Up with NetSuite
"We don't believe that (our 50% year-over-year) growth would have been possible with the previous platform. We've become much more empowered with NetSuite and have much better control over the business. Because of the functionality inherent in NetSuite, we're able to do things we could never have done before."
—Saddleback Leather
Results:
- Saddleback Leather has grown revenue 50% since implementing NetSuite, replacing QuickBooks, Excel, Salesforce.com and a homegrown ecommerce site
- NetSuite SuiteCommerce powers operations for 100% e-tail business with full integration of webstore with back-office inventory, financials and CRM
- Rich and interactive SuiteCommerce functionality enables Saddleback to deliver a rewarding shopping experience and grow its customer base
- NetSuite OneWorld supports multi-currency transactions and local tax compliance with product manufacturing subsidiary in Mexico
- Multi-subsidiary management capabilities in NetSuite OneWorld enables management of five related business entities under a single virtual parent
- Real-time, on-demand visibility into critical business metrics enables hands-on management and greater responsiveness to challenges and opportunities
- Saddleback Leather saves two employees previously required for inventory forecasting with SuiteApp solution from NetSuite partner Valogix
Challenges:
- Previous custom-built webstore was difficult to manage and scale and lacked integration with back-office inventory, financials and customer records
- Disconnected systems between front and back office hurt efficiency and productivity and held Saddleback Leather back from realizing growth potential
- Lack of cross-departmental visibility into key business metrics and excessive time wasted on manual data entry and manipulation
Solution:
- Core NetSuite application implemented for order and inventory management, financials, CRM, warehousing and distribution
- NetSuite OneWorld deployed to manage international manufacturing operation with multi-currency transactions and local tax compliance
- The advanced webstore features in NetSuite SuiteCommerce provides a scalable, customizable and customer-centric platform for growth of e-tail business
- Merchant gateway SuiteApp solution from NetSuite partner CyberSource streamlines and secures ecommerce transactions
- The NetSuite platform enabled Saddleback to easily start-up and fully integrate a new, mission-focused business called www.Love41.com into the slipstream of their other subsidiaries
