Prime Source Accessories Expands Fashion Brands and Saves Over $70,000 Annually with NetSuite

"We were fortunate that our products really took off, but we knew we couldn't handle the growth with the systems we had. NetSuite has helped us open an eCommerce channel and take on a much larger workload, all without adding the costs of IT servers or staff."

—Prime Source

Results:

B2B and B2C eCommerce experience gives channel buyers comfortable, powerful experience over desktop and mobile platforms
Grown customers to 5,000+ while adding minimal administrative staff
Saving over $70,000 yearly in extra staff with automated order processing and inventory integration
Bulk-invoicing cuts processing time for daily billings from half day to 1 hour
Typical training time reduced from months to days
Social media sharing extends reach of Prime Source brands to consumer communities on Facebook, Pinterest, and others

Challenges:

Growing fashion accessories importer wanted to take advantage of market opportunity, add eCommerce to existing business-to-business model
Wanted B2B eCommerce experience that would retain user-friendliness and appeal of B2C experience
Apparel business expanding into new brands and market segments, requiring scalability without duplicating administrative overhead
Combination of premises-based accounting software and manual warehouse-management processes couldn't keep up with expected order increase
Wanted to move to third-party logistics and avoid building an in-house IT group

Solution:

Replaced Sage MAS 90, manual systems with NetSuite ERP, CRM, eCommerce
NetSuite solutions power both All For Color and Sloane Ranger fashion brands
NetSuite provides tight integration between financials, third-party logistics and Web presence
NetSuite partner FarApp developed automated order processing from the company's Amazon.com storefront
B2B and B2C purchasing portal allows Prime Source to assign roles, price levels, and minimum order sizes to channel buyers