Maker of Ovation Hair Products Enhances Business Beauty with NetSuite

"The total integration between SuiteCommerce and the rest of the environment is very important for our client-centric business to drive efficiencies and build customer relationships. I’m very comfortable knowing that if our business doubled tomorrow, NetSuite could handle the growth. "

—DC Labs


  • DC Labs is achieving 25% annual growth in sales of Ovation Hair care products since deploying NetSuite in December 2010 as a complete business solution.
  • Fast-growing company has gained efficiency and visibility across multiple processes including accounting, order and inventory management, manufacturing and ecommerce sales.
  • SuiteCommerce webstore supports a customer-centric strategy for direct-to-consumer ecommerce sales designed to build engagement and loyalty.
  • 360 degree customer view along with customer analytics and segmentation supports targeted marketing and "Ovation Nation" loyalty program enhanced with an add-on from NetSuite partner Upaya.
  • Managers can make data-driven business decisions with real-time visibility into sales,inventory and customers with metrics-based NetSuite dashboards.
  • NetSuite Light Manufacturing module supports production of flagship Cell Therapy system and shampoos, rinses and sprays at southern California facility.
  • NetSuite Point-of-Sale (POS) captures customer information and processes transactions at summer fairs in San Diego, Los Angeles and Orange County.
  • NetSuite streamlines transactions with DC Lab suppliers with purchase order automation.


  • Disparate ecommerce and accounting systems required manual, error-prone and timeconsuming record-keeping on both financials and customers.
  • Paper-based order management and fulfillment delayed delivery and consumed valuable staff time with manual chores.
  • DC Labs faced the prospect of high IT implementation, integration and maintenance costs with competing on-premise solutions.


  • NetSuite selected over competing solutions based on scalability for growth, business process integration and on-demand cloud access without an extensive IT infrastructure.
  • NetSuite provides a fully integrated multi-channel solution with POS, ecommerce, CRM, inventory and order management, and financials all from a single vendor.
  • OzLINK SuiteApp for shipping enhancement from NetSuite partner Oz Development speeds shipping and contributes to near-perfect shipping accuracy.

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