Maker of Ovation Hair Products Enhances Business Beauty with NetSuite

"The total integration between SuiteCommerce and the rest of the environment is very important for our client-centric business to drive efficiencies and build customer relationships. I'm very comfortable knowing that if our business doubled tomorrow, NetSuite could handle the growth."

—DC Labs

Results:

DC Labs is achieving 25% annual growth in sales of Ovation Hair care products since deploying NetSuite in December 2010 as a complete business solution
Fast-growing company has gained efficiency and visibility across multiple processes including accounting, order and inventory management, manufacturing and ecommerce sales
SuiteCommerce webstore supports a customer-centric strategy for direct-to-consumer ecommerce sales designed to build engagement and loyalty
360 degree customer view along with customer analytics and segmentation supports targeted marketing and "Ovation Nation" loyalty program enhanced with an add-on from NetSuite partner Upaya
Managers can make data-driven business decisions with real-time visibility into sales, inventory and customers with metrics-based NetSuite dashboards
NetSuite Light Manufacturing module supports production of flagship Cell Therapy system and shampoos, rinses and sprays at southern California facility
NetSuite Retail Anywhere point-of-sale (POS) captures customer information and processes transactions at summer fairs in San Diego, Los Angeles and Orange County
NetSuite streamlines transactions with DC Lab suppliers with purchase order automation

Challenges:

Disparate ecommerce and accounting systems required manual, error-prone and time-consuming record-keeping on both financials and customers
Paper-based order management and fulfillment delayed delivery and consumed valuable staff time with manual chores
DC Labs faced the prospect of high IT implementation, integration and maintenance costs with competing on-premise solutions

Solution:

NetSuite selected over competing solutions based on scalability for growth, business process integration and on-demand cloud access without an extensive IT infrastructure
NetSuite acquisition of Retail Anywhere POS gives DC Labs a fully integrated multi-channel solution with POS, ecommerce, CRM, inventory and order management, and financials all from a single vendor
OzLINK SuiteApp for shipping enhancement from NetSuite partner Oz Development speeds shipping and contributes to near-perfect shipping accuracy