Outback Toys Grows by 33%, Saves $100,000 Yearly With NetSuite
"With NetSuite, we're running a lot more proficiently. We can see our inventory, see what's selling and what's not, and we can communicate much better with customers. Growth isn't a problem now—it's an opportunity and we can make the most of it."
—Outback Toys
Results:
- Outback Toys is saving more than $100,000 yearly over the cost of comparable on-premise business software
- Even with a 33% growth in orders, the company is saving $25,000 per year on webstore-management staff, and has not had to increase warehouse staff
- SEO reporting, other upgrades have helped increase webstore traffic by 27%
- Order-to-cash process has sped up by approximately 25%
- PCI compliance now allows Outback's webstore to handle credit card transactions securely.
Challenges:
- Mail-order toy merchant couldn't keep up with growth and high seasonal peaks
- Needed to improve order processing, inventory management, to keep customers happy and supply chain efficient
- Company also wanted to transition from phone to webstore, where automated processes could produce higher margins
- Existing webstore was not PCI compliant and did not interface with business system.
Solution:
- Outback Toys chose NetSuite over SAP partly because of significant cost differences
- Bin-management functions help Outback optimize warehouse stocking to maximize efficiency
- NetSuite search function helped Outback qualify its entire mailing list with a single report.