NetSuite Helps Seasonal Photo Experience Provider Save Time, Boost Efficiency

Results:

• Robust POS functionality and an intuitive user interface help Noerr enhance service and expand product offering via 20 different picture-and-frame options, rather than just 3 with the previous systems
• Inventory-tracking and reporting saves each division and region manager 12 hours per week over previous system, and saves each set manager about 10 hours weekly over manually counting their end-of-day inventory
• The Noerr Programs saves time and manpower by shifting from single-use spreadsheet to database reporting
• Access to detailed, up-to-date customer purchase information helps The Noerr Programs understand its customers and be in a position to provide better value and service
• Real-time customer information benefits business development tracking and reporting allowing Noerr division managers to track client communications to maximize customer satisfaction
• NetSuite's accounting fixed-asset depreciation module lets The Noerr Programs save money by depreciating individual pieces of equipment; previously this task was assigned to their CPA firm
• The Noerr Programs uses NetSuite to automatically communicate with customers that photos have arrived

Challenges:

• Seasonal retailer needed integrated ERP and POS systems to handle robust growth in business during intense Christmas and Easter sales periods
• The Noerr Programs was unable to generate promotion-specific sales reports and track inventory status at more than 200 sites across the U.S.
• Sales were compromised by the limitations of electronic cash registers to support a large variety of picture-and-frame packaging options
• On-site personnel had to conduct lengthy, manual inventory checks of photo paper and other supplies used during the day
• The company wasn't able to accurately gauge the effectiveness of specific marketing promotions because it lacked detailed customer data

Solution:

• NetSuite was chosen following an extensive year-long evaluation that included SAP, Microsoft, Epicor, and others
• Because the onsite systems communicate with headquarters via cell phone networks, NetSuite Retail Anywhere POS'ability to store data locally was a key factor in product selection
• Also important were NetSuite's abilities to support complex volume-pricing models used by Noerr for on-site photo and frame sales
• Integrated, centralized information now gives Noerr detailed, per-transaction customer data that can be used in up-selling, promotions and customer relationship management