Company Name:
Medalcraft Mint
Headquarters:
Green Bay, WI
Industry:
Manufacturing
Applications Replaced:
Proprietary, AS/400-based
NetSuite Product:
NetSuite ERP, CRM, Ecommerce
NetSuite Helps Manufacturer Add Customers, Cut Production Time
"NetSuite has helped us across the board, but the customer center in particular has helped us grow by taking a lot of the labor out of custom order-handling. And our shipping automation now lets us handle larger customers—organizations that might want to ship products to 200 locations—much more easily."
—Medalcraft Mint
Results:
- Company has added approximately 25% new customers since bringing on NetSuite
- Automated order processing has helped company reduce sales staff by 50%
- Marketing email blasts, impossible with old system, bring in 20-30 new customers each month
- Assembling custom-order kits now takes just 20% of the time it took before NetSuite
- Producing complex drop-ship manifests now takes less than 20% of the time required with the manual system
Challenges:
- Company wanted to grow its customer base, make better use of its website
- Company took custom orders by phone slowing process and limiting potential for higher-margin custom sales
- Company had to handle complex drop-ship orders manually, slowing shipments to multiple customer locations
Solution:
- Replaced proprietary business software with NetSuite ERP, CRM, and Ecommerce
- NetSuite partner OZ Development integrated multi-carrier shipping automation software
- Company has used NetSuite's customer portal to build 26 customer centers and 11 product malls for customer self service
- Scripts in customer centers and malls post orders to Medalcraft's approvals database automatically
- NetSuite lets company prioritize shipping modes to benefit preferred customers
