Custom Wheel Manufacturer Doubles Growth, Saves $120,000 Yearly with NetSuite

"NetSuite lets us look into our suppliers' workload, and lets our customers see our inventory. And it lets us monitor our entire business from anywhere in the world, all in real time."

—König Wheels


  • König doubled its sales in four years, while saving $120,000 per year over the costs of maintaining on-premise applications
  • Just-in-time shipments reduce König's need for physical inventory by 25%
  • König is able to promise three-day U.S. deliveries from its two California and New York warehouses
  • Automated EDI order fulfillment simplifies transactions and enhances relationships with suppliers and customers
  • NetSuite Ecommerce lets König sell wheel accessories via their website, which relieves wholesale and chain-store customers of an unwanted burden
  • Supply chain efficiencies have allowed König to expand into tire sales


  • Company wanted to grow its custom wheel business in the U.S, but was challenged to meet the rapid-delivery demands of its 350 chain stores and wholesale customers
  • Time-to-market challenges were compounded by the fact that custom wheels go in and out of fashion quickly, so König needed fast response from its own suppliers


  • Chose NetSuite over Microsoft Dynamics GP to replace the combination of Flexware and proprietary applications
  • A vendor portal lets König's six major suppliers track customer orders to forecast demand, and helps suppliers minimize König's physical inventories with just-in-time deliveries
  • A customer portal lets customers track order status, place new orders, and check the progress of custom wheels built from scratch
  • NetSuite partner Celigo used Web services to integrate and coordinate retail chains' individual stores with König's customer portal

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