JM Villegas Expands Its Global Sales and Business Operations with NetSuite

"With NetSuite, we have more time to dedicate to growing our business instead of running our own IT shop and creating or developing new code. Having ERP, CRM and ecommerce in a single system with data access from anywhere has improved every aspect of operations."

—JM Villegas


JM Villegas is a leading manufacturer of in-store displays for grocery produce with headquarters in Mexico City, Mexico. After experiencing significant challenges in managing disparate applications impairing its international business efficiency and growth potential, the company selected NetSuite as its Cloud based business application solution. Since moving to the Cloud with NetSuite, JM Villegas’ sales have increased 28% annually while providing management with greater visibility into key performance metrics that drive its international business.

Business Challenges:

  • Patchwork of disparate applications impaired JM Villegas’ business efficiency and growth potential
  • Lack of integration between previous website and back-office systems required time-consuming manual updates to inventory, prices, products and images
  • Company struggled with high IT overhead with on-premise systems and the need for ongoing IT maintenance and troubleshooting


  • JM Villegas selected NetSuite over SAP, Microsoft and for breadth of integrated business functionality, zero IT maintenance and lower TCO
  • Rapid time to value with on-target implementation delivered by NetSoft, a Mexico-based NetSuite partner with more over 60 NetSuite implementations
  • JM Villegas is currently exploring providing their salesforce with mobile NetSuite capabilities through the Apple iPad


  • Fast-growing manufacturer of grocery store produce displays has averaged 28% annual revenue growth in sales to new customers since 2009
  • Sales to installed base are up 17%, with a 69% increase in number of quotes to prospects and customers leveraging NetSuite CRM
  • JM Villegas takes advantage of NetSuite OneWorld multilingual and multi-currency capabilities for transactions in U.S. dollars, Euros and British pounds
  • Company manages Texas-based U.S. subsidiary with OneWorld while expanding business in the U.S. and Europe
  • Single cloud system supports core business processes of global financials, manufacturing, inventory, sales, CRM and procurement
  • SuiteCommerce powers ecommerce sales of produce displays over locally branded and multilingual websites running on a single SuiteCommerce instance
  • Accurate, real-time inventory data on website grows business with distributors and improves customer satisfaction
  • NetSuite dashboards supply on-demand visibility into key performance metrics to support data-driven decision-making
  • Unified, auditable cross-enterprise data and built-in functionality supports timely compliance with Mexico and U.S. tax regulations
  • JM Villegas realizes lower total cost of ownership with NetSuite compared to alternative solutions

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