NetSuite OpenAir Helps Event Marketing Firm Save $200,000 Yearly Through Improved Efficiency

"Thanks to the improved efficiencies of integration and automation, NetSuite OpenAir has now let us free up our own resources, from administrative employees to managers, from chasing down data to thinking more creatively about everything from growing the business to helping our clients succeed with their projects."

—Immersa Marketing

Results:

Improved efficiency in capturing time-tracking and resource-utilization data is saving the $200,000 yearly in administrative overhead
Immersa reduced 90-day accounts receivables from $400,000 to $120,000 within two months after bringing in NetSuite OpenAir
The company now holds project-review meetings weekly rather than quarterly
Immersa estimates that per-project profitability has increased by 5%, and on-budget project deliveries have improved by 30%
Employees now track time weekly, rather than monthly, which gives managers faster, more accurate insight into everything from project profitability to resource utilization and cash flow
The company is now able to meet its resource utilization target of 75%
NetSuite OpenAir has helped democratize information, giving all professionals visibility into information previously only available to managers

Challenges:

Innovative event marketing company wanted to grow, but was held back by lack of visibility into resource utilization
Combination of spreadsheets and time-tracking software wasted administrative time collecting information
Difficulty in collecting and verifying project information ruled out holding project-review meetings more frequently than once per quarter

Solution:

Immersa brought in NetSuite OpenAir to automate time-tracking and invoicing processes
About 60 full and part-time professionals are now using NetSuite OpenAir
Plans are underway to integrate NetSuite OpenAir with Immersa's parent-company's SAP central ERP system