NetSuite Helps Healthcare Services Business Coordinate Sales and Marketing Across 5 Business Segments

"Having independent sales force entities in several divisions, sometimes chasing the same customers, we didn't always know if someone else at IBA was already talking to a prospect company. Now we leverage that information to ensure that we're 100% coordinated."

—IBA



Results:

  • Role-based dashboards help sales/marketing users coordinate efforts among 5 business segments
  • Sales opportunities no longer slip through the cracks
  • Consistent, reliable customer information has greatly improved production planning.

Challenges:

  • Uncoordinated sales and marketing was causing company to miss growth opportunities
  • Salespeople in 5 business segments sometimes targeted same customers
  • Production planning difficult due to long lead times of complex equipment.

Solution:

  • Chose NetSuite over Salesforce.com
  • With NetSuite, company has automated global sales and marketing
  • Customer information now resides in single information repository.







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