Home Furnishings Retailer Grows 25% a Year on NetSuite

Results:

• casalife has averaged 25% annual growth since deploying NetSuite to run core business operations shortly after the high-end home furnishings business launched in 2003
• Retailer estimates savings of $120,000 a year in personnel and other costs using NetSuite for purchasing, operations management and CRM compared to competing solution
• Real-time visibility between casalife and many of its 100 suppliers through NetSuite drives efficiency in manufacturing, inventory and supplier shipments
• NetSuite CRM helps casalife achieve a low 0.9% customer refund rate compared to a 3.5% industry average and track leads from trade shows
• casalife manages about 2,500 open purchase orders with 100 suppliers at any given time at twice the productivity otherwise possible
• Strong growth has prompted plans to open new physical casalife stores in Canada in the coming years

Challenges:

• casalife needed an integrated business solution that could enable the efficiencies needed for competitive advantage vs. larger retailers
• Small retailer could not afford the high up-front IT investment and ongoing maintenance costs required with an on-premise system
• Easy solution customization to unique business demands was needed to enable agility and growth

Solution:

• NetSuite was selected shortly after the company's launch as an integrated solution to manage financials, inventory, ecommerce, CRM and order processing
• NetSuite SuiteCommerce delivers rich interactivity that enables shoppers to design ensembles and helps encourage visits to casalife's 15,000-square-foot store in Toronto
• NetSuite is deployed as the point-of-sale (POS) system for the casalife brick-and-mortar store, with bar scanning, tagging and salesperson access via mobile devices