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Commerce as a Service

The next-generation architecture for customer-centric commerce

NetSuite SuiteCommerce's Commerce as a Service (CaaS) is the industry's first and only commerce solution built with the idea that ecommerce is no longer a standalone channel but a core capability for B2C retail and B2B businesses. SuiteCommerce unifies ecommerce with core business operational systems to help you meet rising customer expectations for a unified and seamless experience across all touchpoints.

» Read more about SuiteCommerce's Commerce Everywhere capabilities

SuiteCommerce enables your business to move from standalone transactional channels such as online, in-store point of sale, smartphones and tablets or call centres to an integrated commerce solution that puts the customer at the centre of every experience. SuiteCommerce captures preferences and transactions into rich customer profiles to support personalised marketing, merchandising and promotions across all channels.

» Read more about SuiteCommerce's Customer-Centric Commerce

SuiteCommerce redefines B2B commerce by extending these customer-centric capabilities to B2B businesses, enabling companies to deliver B2C-like rich and interactive experiences to business customers and suppliers. Seamless integration with NetSuite's core cloud business management streamlines B2B invoicing, support and payments with efficiencies that can be impossible to achieve with outdated on-premise systems.

Technology Architecture

SuiteCommerce CaaS exposes native NetSuite commerce capabilities—including merchandising, pricing, promotions, payment processing, support management and customer management—as services that can be leveraged by any presentation layer, while providing an integrated back-end business management system.

NetSuite SuiteCommerce delivers competitive advantages difficult to achieve with the previous generation siloed commerce solutions. For example, SuiteCommerce allows you to use cross-channel customer information as well as back-office financial data to drive merchandising and promotions. A promotion could be created in seconds targeting customers who have purchased more than $1,000 across any channel and offer a limited time 30% off promotion on any item with a gross margin greater than 50%.

The NetSuite SuiteCommerce Platform includes several latest technologies:

  • SuiteCommerce Experience: SuiteCommerce Experience is the front-end webstore technology that enables your company to support any touchpoint without having to rebuild business logic. It's built on responsive-design principles, giving designers flexibility to create any customer experience, from altering the page layout to changing the interaction design. For example, SuiteCommerce Experience adapts to different resolutions on mobile devices and supports interaction models suitable to touchscreens, such as swipe pagination.

    SuiteCommerce Experience is extremely scalable and high performance. Whereas the industry standard page loads is in less than two seconds, SuiteCommerce Experience offers sub-second page rendering by avoiding the redundant downloading and rendering of traditional presentation frameworks.
  • SuiteCommerce Services: SuiteCommerce Services expose NetSuite's back-end commerce functionality and data as services to the SuiteCommerce Experience and any other commerce front-end touchpoint. These services, combined with SuiteCloud development tools, enable you to develop and use new business logic across multiple touchpoints. Promotions can be implemented once and enabled across online, telephone and in-store transactions. Leading B2C and B2B commerce providers such as Bazaarvoice, SecurePay, and SPS Commerce have announced new products to support omni-channel commerce atop the SuiteCommerce Services platform.
  • SuiteCommerce Operations Platform: The SuiteCommerce Operations Platform provides core native business processing capabilities to run modern commerce operations from a single, integrated system delivered via the cloud. This enables your commerce front end to offer robust functionality including personalised promotions and merchandising, account management and support management technologies.

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