Results:

• Ruff Wear has grown 135 percent since adopting NetSuite, with no increase in IT spending
• NetSuite managing 200 shipments per day from Ruff Wear facilities
• NetSuite eliminates duplicate entry throughout the value chain, improving accuracy and saving valuable time
• NetSuite Customer Center enables third-party retailers to re-order stock, pay invoices, and download media resources through Web interface
• Inventory turnover and vendor collection cycles improved through streamlined NetSuite best practices
• Integrated CRM enables faster resolution of customer inquiries and better aligns customer service with corporate-wide goals.

Challenges:

• Ruff Wear had outgrown its homegrown software
• Transactional data required manual re-keying and importing, leading to delays and errors
• Manual processes and network of small retailers slowed shipments
• Ruff Wear had limited visibility into crucial operating metrics
• Customer service lacked integration with other key systems, slowing response time.

Solution:

• Ruff Wear now manages all ERP, CRM, Ecommerce, inventory and warehouse operations through NetSuite
• NetSuite partner Oz Development provides crucial warehouse management functionality
• NetSuite partner JustEnough delivers advanced demand planning capabilities
• NetSuite electronic document management eliminates complicated paper forms, streamlining processes for new vendors and retailers
• NetSuite provides up-to-the-minute dashboards and KPIs to executives and key stakeholders.