MARKETING AND PROMOTIONS

Recognise, Reward and Market to Your Cross-Channel Shoppers

Retailers need an effective marketing and customer relationship management (CRM) solution to satisfy shoppers and compete in today’s competitive retail market. A complete 360-degree view of every customer in every channel provides the insight you need to deliver personalised service, build customer loyalty and increase revenue.

With a single data repository for your entire enterprise, you can track and segment customers to deliver personalised marketing at physical points of sale or over a desktop, smartphone, tablet or call centre. Leverage the single customer view to create 1:1 offers and instant promotions, target segmented groups for repeat business and increase average sale size.

Key Benefits

Generate a single view of a customer across all channels for complete visibility into all past online, in-store and call center transactions and interactions
Build rich customer profiles based on behaviours and interactions—online, in store and on the phone—that can be made available to sales, marketing and support personnel
Segment and manage customer lists and develop targeted offers
Create, execute, manage and analyse campaign performance across channels
Drive cross-sell and upsell revenue with personalised marketing at the point of sale and online
Easily view sale and campaign performance using role based dashboards
Manage mobile, search engine, and affiliate marketing.

Key Features

Email Marketing

Manage the end-to-end mass email process in one system, including database building and management, target segment list creation, creation and hosting of HTML and text-only creative and registration forms, campaign execution and campaign performance analysis
Take advantage of the latest industry best practices with email personalisation, list deduping and spam-compliant auto-unsubscribe capabilities
Continuously optimise performance by measuring your campaign effectiveness in real time across the entire funnel, from opens to clicks, leads, order transactions and revenue.

Search Engine Optimisation (SEO)

Get high rankings in search engines for both static HTML and dynamically generated web pages
Create search-engine-friendly pages with customisable title, meta and image-alt tags
Use short search-engine-friendly descriptive URLs for dynamic pages, stripping out unnecessary information and unrecognisable special characters
Pull relevant information from online catalogs, including product names and categories, and automatically place them for intuitive navigation and search engine friendliness in title, meta and image-alt tags and breadcrumbs
Customise SEO tags on each page and create permanent (301) redirects.

Paid Search Marketing

Accurately track and manage your paid search marketing campaigns down to the keyword and search engine, in real time
Perform closed-loop analysis of leads driven by individual paid search terms, from the time they turn into a lead all the way through actual purchase; even report downstream transactions such as upsell and returns from those leads.

Online Coupons and Promotions

Convert more visitors to sales by offering discount coupons and promotions
Create and distribute coupons based on a dollar or percentage discount, or offer free shipping promotions
Restrict the items to which the coupon applies and determine minimum order amounts
Limit coupons to a single use per customer
Create and enforce expiration dates for coupons
Track coupon and promotion effectiveness and ROI.

Online Lead Forms

Build a variety of forms quickly and easily, from event sign-ups and online order forms to new lead forms and customer case forms
Strengthen your database with automatic deduplication detection upon submission and instantly populate leads into your CRM system.

Affiliate Marketing

Track how many leads and sales are generated by each affiliate and easily determine the commissions they're due
Create promotional discounts associated with specific affiliates
Allow affiliates to view the leads and sales they've generated.

Campaign Management Reporting

Track the results of all your marketing programmes—by programme type, lead source and promotions—in real time
Improve your marketing ROI by pinpointing how much revenue you receive from each lead source/referrer and keyword advertisement
Track returning leads and customers and determine how they’re navigating through your site
Optimise your marketing spending by accessing data on actual revenue per visitor and revenue per customer for each referrer or keyword.

Increase Cross-Sell and Upsell Revenue

With a single, unified customer database create target segments for highly focused, personalised upsell and cross-sell campaigns and promotions
Display automatic upsell and cross-sell recommendations based on what other customers have purchased
Use simple built-in report query tools to target customers by their past purchase histories, marketing activity, demographics, or other segmentation.

Marketing Analytics

Track the results of all your marketing programmes—by programme type, lead source, and promotions
Improve your marketing ROI by pinpointing how much revenue you receive from each lead source/referrer and keyword advertisement.