Marketing
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How do you attract buyers to your website? How do you create repeat buyers out of customers? How do you lock-in loyalty and maximise the lifetime value of customers? You do it with superior online marketing. NetSuite gives you online marketing tools to design, create, execute and measure performance of campaigns. NetSuite lets you mine customer purchase histories to create target segments for highly targeted, personalised upsell and cross-sell campaigns. NetSuite tools can help you track shoppers, determining how they navigate through your site. Marketing tools also pinpoint which of your campaigns were successful and which were not, enabling you to fine-tune your future marketing efforts. Finally, these tools give your key decision-makers access to relevant marketing data within minutes—instead of the hours or days normally needed to comb through extensive Web logs.
Using NetSuite, you can leverage an array of marketing tools to drive up your online sales. For example, NetSuite's eMarketing reports tell you exactly how much revenue you received per visitor and per customer. These reports also indicate which referrers and keywords provided the highest visitor-to-customer conversion ratio, enabling you to invest your marketing dollars more wisely.
Plus, NetSuite lets you create targeted, high volume email campaigns, and offer promotional coupons giving you an edge in converting casual visitors and sometime customers into loyal buyers. You can also track each campaign, promotion and coupon along every step of the way on your Real-time Dashboard.
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